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Frequently Asked Questions

Do you have questions about working with Daybreak Commerce? We’ve answered some of our most common questions below.

General Info

Why should I work with Daybreak Commerce?

Daybreak Commerce was founded with the purpose of making e-commerce accessible to everyone. From helping sellers create their online presence to developing marketing strategies that allow sellers to reach more customers, we are passionate about taking our clients’ businesses to the next level. We look forward to nurturing each new client with support, education, and keen insights to grow their business.

What kind of businesses do you work with?

At Daybreak Commerce, we work with small to medium-sized e-commerce businesses. Whether you’re just starting out or looking to grow, we can help you with your marketing efforts.

What website platform do you recommend?

We recommend using Shopify for a variety of reasons. It’s incredibly user friendly and simple for sellers to manage day-to-day. Shopify has designed their e-commerce platform with the ability to integrate with several third party applications and tools so you can fully customize your website to your specific needs. Learn more about why we recommend Shopify for e-commerce websites here.

What should I expect from an e-commerce marketing agency?

A great e-commerce marketing agency will use a combination of technology, creativity, marketing knowledge, and data analysis to put your products in front of your target audience. For Daybreak Commerce specifically, we will start by learning about your business and how you are looking to grow. Once we establish your goals, we will come up with a plan to work together to meet those goals.

How much should I expect to spend on effective e-commerce marketing?

Your budget will depend heavily on the types of projects/campaigns your company wishes to engage in. However, a good rule of thumb is that you should expect to spend 7-8% of your sales revenue on marketing (per the U.S. Small Business Administration). If you are a startup, especially one breaking into a competitive market, you can expect these numbers to be higher (in the 12-20% range) until your company is well established online.

Services

What services does Daybreak Commerce offer?

We offer a variety of e-commerce development services. We can build a new website or migrate your existing website to Shopify. To simplify processes, we can also integrate software, applications, and tools onto your website. Once your site is up and running, we can continue to provide support and maintain it.

In addition to e-commerce services, we also offer marketing services. We can work with you to create an individualized marketing strategy to reach the customers you’re looking for. To help your business grow, we can use search engine optimization strategies to help your website rank higher in search engines, create email and SMS campaigns, and use ads to promote your business. Contact us today to find out how Daybreak Commerce can help your online business succeed.

I've got my online store up and running - now what?

Once we set up your website, you’ll receive training that allows you to manage the site yourself, if you choose. However, we know running a business can be time consuming, and you may not be able to effectively manage your website how you would like to. To make online selling as simple as possible, we offer maintenance services where we maintain and manage your website so you can focus on running your business.

Once your presence is established online, it’s time to begin thinking about how you’ll bring customers to your site. This can be done through a variety of digital marketing strategies, including search engine optimization, content marketing, pay-per-click advertising, and more. No matter what your marketing needs are, Daybreak Commerce is happy to help you.

What tools do you leverage for client success?

We use a wide variety of technology and software to assist our clients with online sales, email marketing, campaign tracking, advertising, search engine insights, and more. A few of our favorites include:

  • Shopify
  • Klaviyo
  • Google Ads & Keyword Planner
  • Google Analytics
  • Google Search Console
  • Google Data Studio
  • SEMrush
  • Adobe Creative Suite
  • Affirm Financing
  • Crazy Egg
  • Hotjar

How will you monitor and report on my results?

Data analysis and performance reporting are key steps in ensuring your marketing strategy is on track and producing the desired results.

To give our clients transparent, 24/7 access to their data, we create web-based reporting dashboards that compile key metrics and provide data clarity.

For clients retaining our services, these dashboards are reviewed regularly, and monthly performance reports featuring insights and optimization opportunities are provided.