The Daybreak Blog

Your source for e-commerce insights, digital marketing tips, and more
  • Why E-commerce Businesses Fail (And How to Avoid Their Mistakes)

    Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll...
    Read More
  • How to Recover Sales with Abandoned Cart Emails

    Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales...
    Read More
  • 10 Critical Metrics to Measure E-commerce Performance

    The most important indicator of your e-commerce website’s performance is sales, right? Not exactly. As a business owner, it may seem like sales are king, and to an extent, you aren’t wrong. However, measuring e-commerce performance goes so far beyond your sales numbers, because every aspect of your business affects...
    Read More
  • Why Should I Have a Blog On My E-commerce Website?

    You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your website is useful for a variety of reasons. Keep...
    Read More
  • Get Your Products Online Fast with Shopify’s Express Theme

    If you’ve learned anything as a business owner during the COVID-19 pandemic, it’s the importance of having online sales channels. So many business owners have been left scrambling to get their products online to keep sales rolling even when customers couldn’t visit their stores. E-commerce platforms have become vitally important...
    Read More

SEM vs. SEO: Which Approach is Best for Your Business?

Although people sometimes use the terms “SEM” and “SEO” interchangeably, they are two wildly different strategies used in digital marketing. We want to...
Read More

3 Simple Ways to Grow Your Email List

We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve...
Read More

How to Improve SEO with a Blog

You may be thinking, “Does blogging help with SEO?” The short answer is yes! There are several factors that help your SEO ranking...
Read More

Setting SMART Marketing Goals and Objectives

As business owners and entrepreneurs, we know that dreaming big is part of the job description. Having a dream to chase is what...
Read More

How to Conduct an SEO Audit on Your Site

You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search...
Read More

Getting Started with Email Marketing

The first email was sent in the 1970s, and ever since, email has become one of the most prominent platforms for marketers to...
Read More

What is Brand Consistency and Why is It Important?

You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part...
Read More

Why E-commerce Businesses Fail (And How to Avoid Their Mistakes)

Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model....
Read More

What is Content Marketing?

If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what...
Read More
1 2