The Daybreak Blog

Your source for e-commerce insights, digital marketing tips, and more
  • Top 10 Free Shopify Apps You Should Install Today

    You’ve developed a meaningful brand, optimized your Shopify site’s content for search engines, you’ve designed each page to offer the best possible user experience, and now you’re wondering what’s next. We’re here to help! Included in this guide are our favorite Shopify apps—specifically those that are completely free to use!...
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  • Is Shopify Right for Your E-Commerce Business?

    As we talk with people about setting up a new site or migrating to a new one, we often hear, “Why Shopify?” And it’s a completely valid question. You’re investing your time, energy, and hard-earned money into your budding e-commerce business, and you want to know that you’re choosing the...
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  • Why You Should Offer Financing as an E-Commerce Payment Method

    E-commerce financing is known by many names: POS financing, POS lending, pay over time financing, alternative financing, and more. Regardless of what you call it, this consumer credit option is offered as an e-commerce payment method during checkout. By offering financing on your online store, you’re removing a financial barrier...
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  • Should You Offer Subscriptions on Your E-Commerce Site?

    Did you know that you have a 60-70% higher chance of success when selling to an existing customer as opposed to a 5-20% chance of selling to a new prospect? Capitalize on that customer loyalty and create an exceptional service experience for your customers by offering product subscriptions on your...
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  • Why E-commerce Businesses Fail (And How to Avoid Their Mistakes)

    Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll...
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Top 10 Free Shopify Apps You Should Install Today

You’ve developed a meaningful brand, optimized your Shopify site’s content for search engines, you’ve designed each page to offer the best possible user...
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Daybreak Commerce: Year One in Review

It’s difficult to believe that a whole year has passed since I opened the metaphorical doors on my remote e-commerce marketing agency. After...
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34 Important Email Marketing Terms You Should Know

Starting an email marketing campaign can be beneficial to your business in several ways! While you may know a little, a lot, or...
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Why Should I Hire a Digital Marketing Agency?

Every business owner wants to grow. How else will your business be sustainable? You know that in order to gain more customers, you...
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7 of the Best Practices for Web Design

As a business owner, you want to launch your website or redesign it quickly and effectively. No one wants to miss out on...
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Is Shopify Right for Your E-Commerce Business?

As we talk with people about setting up a new site or migrating to a new one, we often hear, “Why Shopify?” And...
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What is Alt Text?

You’ve probably heard of alt text, but what is it exactly? Alt text is the abbreviated form of alternate text and additionally can...
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How to Create a Blog Strategy

So you’ve heard having a blog on your e-commerce website can help you reach more people and turn them into potential customers. But...
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What Are Brand Guidelines?

Your brand is the identity of your company. It’s how to set yourself apart from competitors and how potential customers recognize your business....
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