Wix vs Shopify for Ecommerce: Should I Migrate My Website?

Blog > Design > Wix vs Shopify for Ecommerce: Should I Migrate My Website?

Perhaps you’ve been thinking about opening an online store for awhile. But you’re just not sure which platform would be best.

Or maybe you’ve had an ecommerce store with Wix, but you’re wondering if it’s time to migrate to Shopify.

Either way, we’re here to compare Wix vs Shopify for ecommerce to help you make the best decision for your business!

Wix vs Shopify: What’s the difference? 

Both platforms are great for creating unique websites that would benefit your business. However, the better option depends on what exactly you plan on doing.

wix website

Wix is known as a jack of all trades. It can be used for virtually anything, including ecommerce. However, when Wix was first created, it was intended as an all-around website builder with more focus on the blog component. More recently, ecommerce capability was added to Wix, but it is intended for businesses that will have small, simple inventory. 

As for Shopify, it was created for ecommerce businesses. If your main goal is to sell products, it’s the better choice for your business. It’s ideal for businesses that plan on scaling up in the future. You can still create a blog on Shopify, but it’s not the main focus of this platform.

Since you can use either platform for online selling, we’re going to break down the differences between Wix and Shopify so you can decide which one would be better for you.

Pricing$39-$399 per month$16-$159 per month
Payment ProcessingShopify Payments are 2.4-2.9% + $0.30; other fees vary by payment gatewayWix Payments are 2.9% + $0.30; other fees vary by region and payment gateway
Free PlanNoYes
Free Trial14 days14 days
Accepts Payments on Facebook, Instagram, TikTok, and AmazonYesYes (except TikTok)
Custom DomainNoYes
SSL CertificateYesYes
Abandoned Cart RecoveryYesYes
Unlimited ProductsYesYes
Product Options and Variations3 options; 100 variants per product6 options; 100 variants per product, manage 1,000 total variants
E-commerce AnalyticsYesYes
Integrations6,000+ (all e-commerce focused)300+ (not all e-commerce focused)
Real Time Shipping USUSPS, UPS, and DHL ExpressUSPS
Customer Support24/7 online help center, chat, email, and phoneOnline help center, plus call-back and email Monday-Friday

Ease of Use

Wix and Shopify are designed to be user friendly. They’re meant for anyone who doesn’t have a ton of website building experience or knowledge to be able to create one themselves. However, that doesn’t mean all aspects are easy to use.

Wix is made for anyone who has limited coding and design skills. You don’t have to know anything about these subjects to be able to create your own website. If you do have coding experience, however, Wix Studio allows you to take advantage of the simplicity of the platform while adding your own unique customizations.

shopify website homepage

As we mentioned, Shopify was created as a tool to create online stores. It comes with templates to make building a website easy and allows you to make design and aesthetic changes in a few clicks in the Shopify Theme Editor. If you want to customize certain aspects of your website, you will need to know how to code and design. Fortunately, Shopify makes the source code of nearly all template pages available for unlimited editing. 


Most of the time, small business owners are basing their decisions of what tools to use on price. We completely understand being on a budget, but you should look further into what access you get with the pricing structure of each platform.

Wix offers a free plan, but it comes with limited features and is not compatible with ecommerce. Also, Wix has 5 paid plans, with 4 of them being ecommerce enabled. 

  • Light –  $16/month
  • Core – $27/month
  • Business – $32/month
  • Business Elite – $159/month
  • Enterprise – Custom pricing

Light is the only paid plan that doesn’t include ecommerce capabilities. The other options all include collaborators, marketing suite, free domain for 1 year, site analytics, and other features, but the amount depends on which plan you choose.

Shopify pricing plans give you the option to pay monthly or yearly. If you choose the yearly option, you’ll save 25% on whatever plan you go with.

  • Basic – $39/month or $348/year
  • Shopify – $105/month or $948/year
  • Advanced – $399/month or $3,588/year
  • Plus – $2,000/month or $24,000/year

With every Shopify plan, you’ll get reporting, unlimited products, 24/7 support, abandoned cart recovery, and more. The major differences are the reporting tiers, shipping discounts, and credit card rates.

woman shopping on a jewelry ecommerce website that just released a product drop

Another important cost to consider when choosing an ecommerce platform is payment processing fees. Also known as transaction fees, these charges are paid by the merchant each time a credit card transaction is completed through their website. Both Wix and Shopify follow industry standard charges: 2.9% + $0.30 per transaction. Shopify incentivizes sellers to opt for higher-tier plans by dropping those percentages as low as 2.4%.


As you’re building a website, one of the main concerns you probably have is how it looks.

With Wix, you have more design flexibility when compared to Shopify. They have over 800 free templates to choose from. All you have to do is drag and drop in the editor to create your perfect aesthetic.

However, Wix’s designs aren’t responsive, meaning they are designed for desktop but not mobile. And unfortunately, most customers are buying products from their mobile devices, which puts you at a disadvantage as an ecommerce store. This would require you to optimize the site layout manually for use on mobile phones by adjusting individual elements.

dawn shopify theme

Shopify has 10 free design templates, and each comes with 2 or 3 variations for some flexibility. There are also over 70 other premium themes available through the Shopify template store, but you will have to pay a one-time fee ranging from $150 to $350.

Unlike Wix, Shopify’s themes are fully responsive. They are optimized for desktop and mobile, so you don’t have to manually change section layouts, color and font changes, etc.

Apps & Integrations

Since you want your ecommerce business to grow and flourish, you’ll need access to several integrations. They can help you perform regular business functions like analyzing traffic, enhancing the website design, collecting leads, etc.

Wix App Market has over 300 third-party integrations that add advanced features to your website. Some of these apps are free, but many of them are expensive.

Shopify’s app store has over 6,000 integrations to choose from to add to your site, which offers significantly more possibilities than the Wix ecosystem. Again, some are free and others can cost quite a bit of money.

Marketing & SEO

When you’re comparing Wix vs Shopify for ecommerce, you should consider what marketing features they offer.

phone webpage about choosing the right keywords

Wix provides website owners with several marketing features, including access to SEMrush’s keyword data from your dashboard. You’ll also have the option to get Wix Ascend, a comprehensive marketing solution that’s available for a separate subscription.

You’ll also get access to email marketing campaign tools. They allow website owners to send emails up to 200 subscribers per month for free.

Shopify has several comprehensive in-house marketing and SEO tools, including social media integration and email campaigns (up to 10,000 emails per month for free). You also have over 8,000 third party apps you could add to your store to make marketing your business even easier.


Both Wix and Shopify prioritize security for you and your customers. These platforms have SSL security on every plan, they’re Level 1 PCI DSS compliant, and have protections against viruses, malware, and DDoS attacks in place.

What differentiates the platforms when it comes to security is that Wix relies on payment gateways for fraud detection, while Shopify internally provides merchants with fraud analysis, Shopify protect, and more.


Unfortunately, things can go wrong no matter which platform you choose to host your ecommerce store. But knowing their team is there to help you resolve issues is a comfort before you start building a website.

Wix actually has an in-editor help feature that allows you to look up information as you’re making edits to the site. All you have to do is hover over the editor’s question mark, and speech bubbles will appear that answer common questions.

shopify community website homepage

Although Shopify doesn’t have a feature like this, they do offer 24/7 phone and live chat support so you can contact them any time of the day. You also have access to Shopify Community where you can ask questions, get help from peers and/or Shopify, and find helpful resources in their blog.

Migrating from Wix to Shopify

If you’re a business owner that’s already using Wix, you may be thinking about switching to Shopify after learning how ecommerce friendly it is. And if you want to scale and grow your online store, it’s the best move for your business. But where do you start?

This is when you need a site migration. You move all your inventory, content, and other important information over from Wix to Shopify. This is a time-consuming project, and you want to be careful not to mess up your hard work with SEO or miss any essential steps.

Thankfully, you don’t have to migrate your website alone! After you’ve considered Wix vs Shopify for ecommerce and decided to make the switch, you can use our Shopify migration services to simplify the process and know everything is done for you.

Since you’re ready to migrate, reach out to our Shopify migration experts today!

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