You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your website is useful for a variety of reasons. Keep reading to find out how effective a blog could be for your small business:
SEO, or search engine optimization, is critical for any business. Search engines, such as Google, crawl through your site to see how useful the content is to people looking for what you’re selling. You want your website to be within the top 10 search results for your target keywords. One thing these search engines look for is high-quality content, and a blog is a great way to add content to your website. There are several tactics that are used on blog pages to improve SEO and the overall ranking of your website. If you want your ideal customers to find your website and buy your products, then you need to make SEO a priority.
Building Your Brand
Brand building is defined as generating awareness about your business using strategies to create a unique and memorable image in the marketplace. You want your customers to have a certain feeling when they see your logo or hear your name. A great way to contribute to building your brand is to have an e-commerce blog. You can create a specific voice, write about relevant topics, and more. All of these aspects contribute to building your brand through your blog.
Sharing Industry Expertise
Another reason why you should have a blog on your e-commerce website is to share industry expertise. You are an expert in your industry, and you can share what you know with your customers through a blog. You can provide solutions to customers’ problems, answer their questions, and so much more through an e-commerce blog. When you have accurate, in-depth information on your website, customers are more likely to trust your business and stay loyal to your brand.
Boosting Conversion Rates
You may not think a blog could contribute to conversion rates, but it actually can. It takes strategy, but you can use your blog to convert readers into customers. With this type of content medium, you create a space to share detailed information you can’t on a product page. You can go into depth with buying guides and then provide links to your products within the guide, which helps boost conversion. When potential customers find your blog through high rankings on search engines, they’re looking for information but might not be ready to make a purchase. If your blogs are written with the intention of driving conversions, then you could turn that information seeker into a customer with your informative content. When you provide accurate, consistent information over time, readers will trust your brand, and in turn, trust your product.
Driving Traffic to Site
An e-commerce blog is a useful tool to help drive traffic to your website. After you implement an SEO strategy and your blog pages are ranking for targeted keywords, potential customers will click onto your website since they will be in the top search results. Another way blogs can increase traffic is to share them on social media. Your followers will engage with your content, possibly share it, and generate even more traffic. Think of it this way: the more content you have in your blog, the more traffic you could generate.
If you don’t have a blog on your e-commerce site, you’re missing out on generating more traffic, increasing conversion rate, and building a relationship with your customers. Thinking about launching a blog but you’re not sure where to start? Contact us and start working on your blog strategy today!