You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your e-commerce website is useful for a variety of reasons. From adding useful content to your site to providing potential customers with solutions to their problems, a blog could be effective for your small business. We share some of the top benefits of starting a blog on your e-commerce website below:
SEO, or search engine optimization, is critical for any business. If you want your ideal customers to find your website and buy your products, then you need to make SEO a priority. Search engines, such as Google, crawl through your site to see how useful the content is to people looking for what you’re selling.
One thing these search engines look for is high-quality content, and a blog is a great way to add content to your website. There are several tactics that are used on blog posts to improve SEO and the overall ranking of your website to get your pages ranking within the first 10 results. Some of them include:
- Using target keywords with high search volume and low competition
- Adding images with alt text
- Including other media, like maps or videos
- Linking to other pages and blogs (internal links)
Building Your Brand
Brand building is defined as generating awareness about your business using strategies to create a unique and memorable image in the marketplace. You want your customers to have a certain feeling and remember who your business is when they see the logo or hear the name. A great way to contribute to building your brand is to have an e-commerce blog. You can create a specific voice, write about relevant topics, and establish yourself as a trusted authority in your niche. All of these aspects contribute to building your brand when you start a blog on your e-commerce website.
Sharing Industry Expertise
Another reason why you should have a blog on your e-commerce website is to share industry expertise. You are an expert in your industry, and you can share what you know with your customers through a blog. You can provide solutions to customers’ problems, answer their questions, and so much more when you start a blog. When you have accurate, in-depth information on your website, customers are more likely to trust your business and stay loyal to your brand.
Boosting Conversion Rates
You may not think a blog could contribute to conversion rates, but it actually can. It takes strategy, but you can use your blog to convert readers into customers. With this type of content medium, you create a space to share detailed information you can’t on a product page. You can go into depth with buying guides and then provide links to your products within the guide, which helps boost conversion.
When potential customers find your blog through high rankings on search engines, they’re looking for information but might not be ready to make a purchase. If your blogs are written with the intention of driving conversions, then you could turn that information seeker into a customer with your informative content. When you provide accurate, consistent information over time, readers will trust your brand, and in turn, trust your product.
Driving Traffic to Site
An e-commerce blog is a useful tool to help drive traffic to your website. After you implement an SEO strategy and your blog pages are ranking for targeted keywords, potential customers will click onto your website since they will be in the top search results. Another way blogs can increase traffic to your e-commerce website is to share them on social media. Your followers will engage with your content, possibly share it, and generate even more traffic. Think of it this way: the more content you have in your blog, the more traffic you could generate.
If you don’t start a blog for your e-commerce site, you’re missing out on generating more traffic, increasing conversion rate, and building a relationship with your customers. Thinking about launching a blog but you’re not sure where to start? Reach out to our blog writing experts and start working on your blog strategy today!