If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what goes into a content marketing strategy, though. To help you decide what kind of content marketing is right for you, it’s important we define what content is, what content marketing is, and how it is important to your business.
What is Content Marketing?
Content is defined as information being directed towards an audience, and it can take on many forms. Many people believe content marketing is using these different types of content to promote their business, and while they aren’t wrong, there’s more to it than that. Content marketing is using your content to hit a marketing goal for your business. It can be used to promote your goods, services, or create interest in your business.
How Can Content Marketing Benefit My Business?
There are several factors that make content marketing beneficial to a business. Some aspects can be measured using analytics or numbers, but some of them are intangible. These factors include:
- Boosting conversions – Content influences conversions because customers are more likely to buy from you after they read your content. Adding a call to action at the end of your content will also boost conversions.
- Creating brand loyalty – Quality content creation makes your customers trust you. When they trust you, they are loyal to your brand.
- Helping customers solve problems – When you answer questions customers have about your products or services in your content, you solve their problems.
- Improving SEO – Search engines crawl through websites to see if they have unique, quality content. When you have this type of content, your overall SEO improves.
Types of Content Marketing
As we previously mentioned, there are several different forms of content marketing. We want to break down some of the most popular ones for you.
One of the best ways to create content marketing is through blog posts. They are one of the most powerful tools you have. You can educate consumers on your product, create brand loyalty by providing in-depth industry information, and solve your customers’ problems. Plus, they’re great for sharing on social media and email campaigns to generate leads.
There are millions of people on social media, so using this platform for content marketing is a no brainer. You have several popular platforms, such as Facebook and Instagram, people love using. This is a great way to deliver your content to your current and potential customers.
Infographics are a great form of content marketing. They display information in a visual way that grabs the attention of your customer, and people often want to share it on social media platforms or their own blog.
Choosing the Type of Content and Channels
You may be wondering what kind of content is the best for your business. The best way to figure this out is to really know your audience and customer base. What do they need from you? What kind of problems do they have, and how can you help solve them? Once you answer these questions and figure out what the best type of content to create is, then you must decide what channel you share it on. If you create infographics, you should share them on your blog and create pinterest posts that link back to the post. If you create Facebook posts, you should post them on the platform. If you create longform content, you should have a blog page to share it on.
Content marketing is just one piece of the puzzle that will help your business thrive. Not sure where to start? Contact us and we can develop a content marketing strategy for your business together!