Tag

strategy
web designer creating a mockup of a website on paper
If you’ve spent any time in the world of marketing, you may have seen the abbreviation UX floating around. But what does it stand for, and why does it matter for your business? UX actually stands for user experience. It’s the way people who visit your website perceive interacting with the design. So how does...
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phone screen with gmail logo displayed
Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
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person writing on a notepad while a laptop is in front of them
In your research to figure out how to get more people on your website (and purchasing your products), you’ve seen quite a few words that you don’t know. The world of content marketing is huge, and there’s plenty of jargon to go around. To help out the people who don’t know what some of these...
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ecommerce business owner looking at laptop
Are you a small business owner looking to invest in marketing efforts but not sure where to start? Digital marketing might be the answer. In today’s world, having an online presence is more important than ever. Potential customers are searching for products and services on the internet, and if your business doesn’t have a strong...
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seo thought bubble written on paper next to cup of coffee
So you’ve heard having a blog on your e-commerce website can help you reach more people and turn them into potential customers. But where do you start? You may think you can just set up a blog on your website and start writing to draw people in. In reality though, there is a lot of...
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laptop open to gmail email account
We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve probably heard the statistic that email marketing generates $38 for every $1 spent on average, but you may not know exactly how to go about developing an email list or developing the...
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team of people going over analytics of a website
As business owners and entrepreneurs, we know that dreaming big is part of the job description. Having a dream to chase is what leads us down this path and keeps us going when the road gets difficult to travel. But when it comes to setting marketing goals for the year, it’s time to trade those...
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person writing on a notepad while a laptop is in front of them
You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search Engine Optimization) includes many factors you control on your website in order to bring in traffic through search engines. These engines crawl through your website to see how easy the content is...
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mail app on phone with notifications
The first email was sent in the 1970s, and ever since, email has become one of the most prominent platforms for marketers to communicate with their customers. In this guide, we’ll walk through the basics of email marketing to help you start developing highly converting email campaigns. What is Email Marketing? Email marketing can be...
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person sitting at computer researching brand consistency
You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part of marketing your business and increasing your company visibility, loyalty, and, ultimately, revenue. In this article, you’ll learn the basics of brand consistency, how it can positively impact your business, and how...
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