Tag

strategy
person learning how to use google search console
You’ve built your website, and you’ve incorporated SEO best practices. But you’re just not seeing the traffic rolling in. Fortunately, Google has created a variety of free tools that provide you with insights and analytics to help you reach your goals. Search Console is one of those many services. It’s fantastic for website owners that...
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marketing experts discussing client work
Starting an e-commerce business (or taking your brick-and-mortar business online) is an exciting venture! It doesn’t come without worries, though, and one of the top ones is probably failing as a small business. According to the Chamber of Commerce, about 21.9% of small businesses fail in the first year. To set yourself up for success...
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web designer creating a mockup of a website on paper
If you’ve spent any time in the world of marketing, you may have seen the abbreviation UX floating around. But what does it stand for, and why does it matter for your business? UX actually stands for user experience. It’s the way people who visit your website perceive interacting with the design. So how does...
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phone screen with gmail logo displayed
Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
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person writing on a notepad while a laptop is in front of them
In your research to figure out how to get more people on your website (and purchasing your products), you’ve seen quite a few words that you don’t know. The world of content marketing is huge, and there’s plenty of jargon to go around. To help out the people who don’t know what some of these...
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ecommerce business owner looking at laptop
Are you a small business owner looking to invest in marketing efforts but not sure where to start? Digital marketing might be the answer. In today’s world, having an online presence is more important than ever. Potential customers are searching for products and services on the internet, and if your business doesn’t have a strong...
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seo thought bubble written on paper next to cup of coffee
So you’ve heard having a blog on your e-commerce website can help you reach more people and turn them into potential customers. But where do you start? You may think you can just set up a blog on your website and start writing to draw people in. In reality though, there is a lot of...
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laptop open to gmail email account
We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve probably heard the statistic that email marketing generates $38 for every $1 spent on average, but you may not know exactly how to go about developing an email list or developing the...
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team of people going over analytics of a website
As business owners and entrepreneurs, we know that dreaming big is part of the job description. Having a dream to chase is what leads us down this path and keeps us going when the road gets difficult to travel. But when it comes to setting marketing goals for the year, it’s time to trade those...
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person writing on a notepad while a laptop is in front of them
You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search Engine Optimization) includes many factors you control on your website in order to bring in traffic through search engines. These engines crawl through your website to see how easy the content is...
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