Tag

e-commerce
marketing experts discussing client work
Starting an e-commerce business (or taking your brick-and-mortar business online) is an exciting venture! It doesn’t come without worries, though, and one of the top ones is probably failing as a small business. According to the Chamber of Commerce, about 21.9% of small businesses fail in the first year. To set yourself up for success...
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seo thought bubble written on paper next to cup of coffee
So you’ve started an ecommerce business and are excited to start selling! You’ve made social media accounts, shared by word of mouth, and maybe even paid for ads, but you’re still not getting the traffic and sales you’re looking for. There may be a large piece of the puzzle you haven’t factored in: SEO. What...
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woman holding wallet getting credit card out because she built trust through ecommerce content marketing
As an ecommerce business owner, you want to make sales. That means you need to have an understanding of who your customer is and what they want. But you also need their trust. Almost 70% of consumers won’t purchase from a brand unless they trust them. That’s why it’s essential to start building a relationship...
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phone screen with gmail logo displayed
Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
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shopify logo on screen of laptop
As we talk with people about setting up a new site or migrating to a new one, we often hear, “Why Shopify?” And it’s a completely valid question. You’re investing your time, energy, and hard-earned money into your budding e-commerce business, and you want to know that you’re choosing the right platform.  When clients come...
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woman online shopping with her credit card
E-commerce financing is known by many names: POS financing, POS lending, pay over time financing, alternative financing, and more. Regardless of what you call it, this consumer credit option is offered as an e-commerce payment method during checkout. By offering financing on your online store, you’re removing a financial barrier that might keep customers from...
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subscription box
Did you know that you have a 60-70% higher chance of success when selling to an existing customer as opposed to a 5-20% chance of selling to a new prospect? Capitalize on that customer loyalty and create an exceptional service experience for your customers by offering product subscriptions on your e-commerce site. Whether you’re interested...
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person using their laptop
The most important indicator of your e-commerce website’s performance is sales, right? Not exactly. As a business owner, it may seem like sales are king, and to an extent, you aren’t wrong. However, measuring e-commerce performance goes so far beyond your sales numbers, because every aspect of your business affects your overall performance. Tracking and...
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website mock up for a grocery store
If you’ve learned anything as a business owner during the COVID-19 pandemic, it’s the importance of having online sales channels. So many business owners have been left scrambling to get their products online to keep sales rolling even when customers couldn’t visit their stores. E-commerce platforms have become vitally important to the success of businesses...
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