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e-commerce
Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll explore the most common mistakes...
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Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
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The most important indicator of your e-commerce website’s performance is sales, right? Not exactly. As a business owner, it may seem like sales are king, and to an extent, you aren’t wrong. However, measuring e-commerce performance goes so far beyond your sales numbers, because every aspect of your business affects your overall performance. Tracking and...
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If you’ve learned anything as a business owner during the COVID-19 pandemic, it’s the importance of having online sales channels. So many business owners have been left scrambling to get their products online to keep sales rolling even when customers couldn’t visit their stores. E-commerce platforms have become vitally important to the success of businesses...
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