Tag

content marketing
person shopping for shoes looking at a product page on their mobile phone
As an e-commerce business, your product pages are the most important across your entire website. If they aren’t easy to navigate or strategically crafted, you may be missing out on sales. While there’s no one set way to create a product page, there are best practices that can boost your revenue and turn browsers into...
Read More
person on their phone searching something on google
Keywords are the backbone to getting your website to rank on search engines. If you don’t target the best ones for your business, customers won’t find you, and you won’t make as many sales as you potentially could. But how exactly do you know which search queries to use on your website? We’re going to...
Read More
woman holding wallet getting credit card out because she built trust through ecommerce content marketing
As an ecommerce business owner, you want to make sales. That means you need to have an understanding of who your customer is and what they want. But you also need their trust. Almost 70% of consumers won’t purchase from a brand unless they trust them. That’s why it’s essential to start building a relationship...
Read More
person writing in a note book at a coffee shop
You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your e-commerce website is useful for a variety of reasons. From adding useful content to...
Read More
person writing on a notepad while a laptop is in front of them
In your research to figure out how to get more people on your website (and purchasing your products), you’ve seen quite a few words that you don’t know. The world of content marketing is huge, and there’s plenty of jargon to go around. To help out the people who don’t know what some of these...
Read More
woman writing in a notepad in front of her laptop
Some people think blog writing is as simple as coming up with a topic and reaching your word count. There’s actually a lot more to writing a blog. A successful blog post for e-commerce should have several key elements. We’re going to break those down for you, and provide you with the steps you can...
Read More
seo thought bubble written on paper next to cup of coffee
So you’ve heard having a blog on your e-commerce website can help you reach more people and turn them into potential customers. But where do you start? You may think you can just set up a blog on your website and start writing to draw people in. In reality though, there is a lot of...
Read More
digital marketing team looking at a presentation on a computer
You may be thinking, “Does blogging help with SEO?” The short answer is yes! There are several factors that help your SEO ranking that come from having a blog on your website. However, just having a blog won’t raise your rankings. There are strategies that go into writing blog posts that will help your SEO...
Read More
person writing on a notepad while a laptop is in front of them
You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search Engine Optimization) includes many factors you control on your website in order to bring in traffic through search engines. These engines crawl through your website to see how easy the content is...
Read More
people pointing at laptop screen
If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what goes into a content marketing strategy, though. To help you decide what kind of content marketing is right for you, it’s important we define what content is, what content marketing is, and...
Read More