team of people working on creating the perfect brand name for their business
As e-commerce and marketing become ever more advanced, brands’ names become the first point of interaction between potential customers and your products or services. Crafting the ideal brand name requires more than creative brainstorming—it takes an intimate knowledge of visions, identities, and actualization art forms that helps us formulate influential brand names for customers to...
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graphic designer creating marketing materials on a computer with notes beside them on a notepad
Graphic design and web design may seem like they’re the same thing, especially to someone who doesn’t know much about the design world. These two specialties have a few similarities, but they actually have even more differences! Since these jobs aren’t the same, you may have a hard time figuring out which one you need...
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website maintenance and designers looking at code
You’ve been thinking about it a lot… “I need a website.” You recognize that your business is in desperate need of a website (or a redesign). It will solidify your authority in your field, make your business more professional, get your name out there, and, ultimately, increase your sales. But you have no idea what...
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web designer creating a mockup of a website on paper
As a business owner, you want to launch your website or redesign it quickly and effectively. No one wants to miss out on the opportunity to sell, but creating a website is more involved than simply getting products loaded in and your logo on the homepage. Since people’s attention span is so short nowadays, it...
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graphic designer's desk covered in sticky notes with design program open on desktop computer
Your brand is the identity of your company. It’s how to set yourself apart from competitors and how potential customers recognize your business. To build a memorable brand, you need consistency within your business, from the quality of service you provide to visual aspects (e.g. packaging, merch, and more). So how do you ensure branding...
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person sitting at computer researching brand consistency
You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part of marketing your business and increasing your company visibility, loyalty, and, ultimately, revenue. In this article, you’ll learn the basics of brand consistency, how it can positively impact your business, and how...
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