The founders of Moca Moon boutique approached Daybreak Commerce to help bring their vision of a modern, fashion-forward, online boutique to life. The project began by developing a visual identity and logo for this boutique, drawing on soft, romantic hues and the idea that every woman should be able to see herself confidently in Moca Moon apparel.
In addition to the creation of the logo and branding, we developed a Shopify website with a heavy focus on the beautiful imagery captured by Moca Moon’s photographer and displaying the wide variety of apparel categories available from the online boutique.
As a new business, the owners of Moca Moon Boutique partnered with us for coaching and consulting to help them bring their vision for the business to fruition. From learning how to manage their product catalog to warehousing and shipping best practices, it was incredibly rewarding to assist these entrepreneurs along their journey.
In bringing Moca Moon’s branding to life, we had the opportunity to engage in a design exploration and discover the brand’s look and voice. It was determined that the Moca Moon brand should appeal to 18-30 year old women and inspire them to live confidently, express their individuality, and become forces for good in the world.
