Chrisite Lauren Bridal Boutique

Project Brief

Continuing the business started by her mother, Christie Leli designs luxury bridal headpieces and accessories to create fairytale looks for her brides. After selling at physical locations in New York for over 30 years, the Christie Lauren team elected to develop a high-end online presence and enlisted the help of Daybreak Commerce to bring that vision to life.

Services Provided
Premium Theme Configuration
E-commerce App Integrations
Search Engine Optimization
Product Content Writing
Email Marketing
Graphic Design


  • Develop a high-end user experience
  • Audit SEO performance and implement strategies for improvement
  • Coordinate promotions and marketing communications with new and existing customers
christie lauren website homepage
christie lauren navigation

High-End User Experience

Similar to the luxury ambiance provided in Christie Lauren boutiques, the website was designed to mirror that experience. Through the use of high-quality imagery and highly tailored web design, we have achieved a smooth user experience that provides the level of excellence Christie Lauren is known for.

Conversion Copywriting

We began by performing an SEO audit on the existing site content and developing a plan of action for improvement. This plan included page speed optimization, keyword research and implementation, and, most importantly, conversion-focused product content writing. This proved to be a critical step to motivating customers to purchase and increasing on-site conversion rate.

christie lauren product page
christie lauren email mock up

Targeted Email Marketing

To continue to increase sales for the Christie Lauren brand, Daybreak Commerce has developed email marketing campaigns to keep in regular communication with subscribers and promote products and limited-time offers. Each campaign is custom designed to stay consistent with the company’s branding and expose brides to their product catalog.