Continuing the business started by her mother, Christie Leli designs luxury bridal headpieces and accessories to create fairytale looks for her brides. After selling at physical locations in New York for over 30 years, the Christie Lauren team elected to develop a high-end online presence and enlisted the help of Daybreak Commerce to bring that vision to life.
Similar to the luxury ambiance provided in Christie Lauren boutiques, the website was designed to mirror that experience. Through the use of high-quality imagery and highly tailored web design, we have achieved a smooth user experience that provides the level of excellence Christie Lauren is known for.
We began by performing an SEO audit on the existing site content and developing a plan of action for improvement. This plan included page speed optimization, keyword research and implementation, and, most importantly, conversion-focused product content writing. This proved to be a critical step to motivating customers to purchase and increasing on-site conversion rate.
To continue to increase sales for the Christie Lauren brand, Daybreak Commerce has developed email marketing campaigns to keep in regular communication with subscribers and promote products and limited-time offers. Each campaign is custom designed to stay consistent with the company’s branding and expose brides to their product catalog.
