Bushtec Performance Sport Trailers

Project Brief

A longstanding name in the motorcycle accessory industry, Bushtec Performance Sport Trailers has stood the test of time by routinely innovating to meet the needs of their growing customer base. Bushtec reached out to Daybreak Commerce in hopes of migrating their site from legacy platform, Volusion, to a more user friendly and scalable option with Shopify.

During this migration, it was imperative that all customer and order data be properly preserved and that we built an updated Shopify site that would meet not only the current needs of the company but would support their continued growth for years to come.

Platform
Shopify
Services Provided
Data Migration
Premium Theme Configuration
Web Development
E-commerce App Integrations
Marketing Strategy

Approach

  • Backup and migrate data securely from Volusion to Shopify
  • Maintain SEO value through detailed site architecture planning and execution
  • Simplify user experience and category structure
  • Implement “Request a Quote” form to capture customer inquiries on custom-built products
bushtec homepage
bushtech product page highlight

Made-to-Order Products

One of the most unique elements of the site is the manner in which Bushtec’s core product line (pull-behind motorcycle trailers) is presented. Because Bushtec’s trailers are built to order, it was important that we give customers the ability to submit their exact specifications for a quote instead of buying directly on the site. With custom quote request forms on each trailer page, it’s quick and easy for prospective customers to customize their trailer and bundle accessories with their purchase.

Volusion to Shopify

Bushtec began their e-commerce sales on Volusion but quickly outgrew the capabilities of the platform. We recommended migrating to Shopify for a variety of reasons, including a highly improved customer experience and simplified back-end processes, saving time and labor for the Bushtec team. This move required a detailed plan for the new site’s architecture and data migration to ensure that search engine rankings were maintained and no data was lost in the transfer.

bushtech category highlight