The Daybreak Blog

Your source for e-commerce insights, digital marketing tips, and more
  • woman in an orange long sleeve shirt standing in front of a blue background comparing wix vs shopify for ecommerce

    Wix vs Shopify for Ecommerce: Should I Migrate My Website?

    Perhaps you’ve been thinking about opening an online store for awhile. But you’re just not sure which platform would be best. Or maybe you’ve had an ecommerce store with Wix, but you’re wondering if it’s time to migrate to Shopify. Either way, we’re here to compare Wix vs Shopify for...
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  • marketing experts discussing client work

    Why E-commerce Businesses Fail (And How to Avoid Their Mistakes)

    Starting an e-commerce business (or taking your brick-and-mortar business online) is an exciting venture! It doesn’t come without worries, though, and one of the top ones is probably failing as a small business. According to the Chamber of Commerce, about 21.9% of small businesses fail in the first year. To...
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  • shopify logo on a laptop

    10 of the Highest Converting Shopify Themes That Will Boost Sales

    When you’re starting a Shopify store, one of the first things you have to do is choose a Theme. A Theme is a template a store owner uses to display their products, and it dictates the style, features, and organization of products. While style is an important factor, it shouldn’t...
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  • phone screen with gmail logo displayed

    How to Recover Sales with Abandoned Cart Emails

    Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales...
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  • person writing in a note book at a coffee shop

    Why Should I Start a Blog On My E-Commerce Website?

    You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your e-commerce website is useful for a variety of reasons....
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How to Improve SEO with a Blog

You may be thinking, “Does blogging help with SEO?” The short answer is yes! There are several factors that help your SEO ranking...
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Setting SMART Marketing Goals and Objectives

As business owners and entrepreneurs, we know that dreaming big is part of the job description. Having a dream to chase is what...
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How to Conduct an SEO Audit on Your Site

You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search...
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Getting Started with Email Marketing

The first email was sent in the 1970s, and ever since, email has become one of the most prominent platforms for marketers to...
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What is Brand Consistency and Why is It Important?

You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part...
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What is Content Marketing?

If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what...
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10 Critical Metrics to Measure E-commerce Performance

The most important indicator of your e-commerce website’s performance is sales, right? Not exactly. As a business owner, it may seem like sales...
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Get Your Products Online Fast with Shopify’s Express Theme

If you’ve learned anything as a business owner during the COVID-19 pandemic, it’s the importance of having online sales channels. So many business...
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