50 Digital Marketing Terms You Should Know

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If you’re new to the world of digital marketing, you probably have quite a bit to learn. Perhaps you’ve even heard some phrases or seen words that you don’t understand. Luckily we’ve created a huge list of digital marketing terms to help you out! Start learning about the big world of digital marketing now:

1. B2B (Business to Business) – A business that sells products or provides services to other businesses.

2. B2C (Business to Consumers) – A business that sells products or services directly to consumers.

3. Brand Awareness – How aware people are that your brand exists. It also encompasses how familiar people are with your brand and how memorable it is.

4. Buyer Persona – A fictional representation of a business’s ideal customer. It is based on research and data of existing customers and includes details like their motivations, desires, goals, etc.

5. Call to Action (CTA) – Part of a marketing message that prompts consumers to perform a desired action, like provide their email, share something on social media, contact the company, etc.

6. Campaign – A way to advertise to customers, typically through PPC, emails, social media, etc. The goal of campaigns is to engage with customers, drive traffic to the website, and increase revenue.

7. Click Through Rate (CTR) – The percentage of users that click on a link in an email, on a social media post, on the website, etc.

someone using their laptop to check their email

8. Content – Anything used to express a concept or reach your audience with a specific message. Content can include any kind of text, graphics, images, videos, etc.

9. Content Marketing – This digital marketing term is a marketing strategy where businesses create and distribute content that is designed to reach their specific audience to continue fostering a community.

10. Conversion Rate – The percentage of users that take a desired action out of the total available. This could be the number of sales, email sign ups, subscribers, downloads, etc.

11. Cost Per Click (CPC) – How much you pay every time someone clicks on your paid ad. CPC is a popular payment method used on advertising platforms like Google and Microsoft Ads.

12. Crawler – An automated piece of software that goes through the code on websites to evaluate the website for search engine results. Crawlers are also referred to as spiders.

13. Digital Marketing – A service where marketing techniques are used in the digital space and where digital channels like search engines, social media, and email are used.

14. Direct Traffic – This digital marketing term refers to the number of users that visit a website directly by typing in its URL.

15. Duplicate Content – Content in a digital space that is an exact match or extremely similar. Search engines will rank your website lower in results if you have duplicate content on your website.

woman writing in a notepad in front of her laptop

16. Email Marketing – The practice of using email campaigns to promote brands, services, products, etc. to potential customers.

17. Featured Snippets – Results selected by Google to show at the top of a search result page. It typically shows a short snippet of a text box that is the most relevant to a search query.

18. Funnel – The buying process a potential customer goes through. The funnel starts out with exposure, or how people see your brand, like SEO, content marketing, ads, etc. The second phase is discovery and is when a consumer finds the brand, product, or service. Consideration is the next step and when consumers begin to consider purchasing. Conversion is when the consumer makes a purchase, and the final stage of the funnel is customer relationship where the business follows up with the consumer to foster brand retention and loyalty.

19. Google Ads – Google’s online advertising service where businesses can market their business with paid ads on search result pages.

20. Google Analytics – A free tool where businesses can see all aspects of website user information, like traffic, metrics, conversions, and more.

21. Google Business Profile – Formerly known as Google My Business. A free platform that Google created so businesses can create a Google business page with all the information about their business. It is a tool used to appear in search results, location searches, map packs, and other places.

22. Google Search Console – A free tool for webmasters that allows them to analyze marketing data and see how their website is performing in search results.

23. HTML – This digital marketing term stands for hypertext markup language. It is a coding language that is used on websites so a browser knows how to display a web page.

person using their laptop at a desk

24. Impressions – The number of times a PPC ad was displayed to consumers.

25. Inbound Marketing – A marketing strategy where businesses draw customers to their website, brand, and products instead of reaching out directly to offer and sell. This method operates on the idea that people are more likely to become loyal customers if you provide education and engagement instead of just pitching your business.

26. Javascript – A scripting language used on web browsers to create interactive effects on websites.

27. Key Performance Indicators (KPI) – Values used to track and measure marketing efforts based on business goals.

28. Keyword Research – The act of researching keywords a business should target and choosing the best ones based on competition and search volume.

29. Landing Page – The web page a user lands on after clicking on a paid ad, social media post, email link, etc.

30. Lead – A known potential customer that has possibly shown interest in a business.

31. Lead Magnet – A free asset or special deal offered to potential customers in exchange for contact information, typically an email address.

person searching on google on their computer

32. Local SEOLocal SEO is the act of optimizing your website and business to show up in search engine results for queries that are location specific.

33. Map Packs – The Google Maps based results that appear when a user searches for local businesses.

34. Meta Tags – Information included in HTML snippets in a web page’s code that allows crawlers for search engines to determine relevant information that should be displayed in search results.

35. Metric – A digital marketing term that refers to the ability to track performance of a campaign’s effectiveness.

36. Navigation – The act of clicking and looking through websites.

37. Organic Search – Unpaid search results that show up when a user types in a query on a search engine.

38. Pay-Per-Click (PPC)Pay-per-click is an advertising tactic where businesses pay to display their ads on a specific platform (Google, Facebook, etc.) and are only charged when the ad is clicked.

39. Ranking – The position of a webpage in search results from a search engine for a specific keyword a user types into the search bar.

person on their phone searching something on google

40. Search Engine – A website or software that is designed for users to search for information on the internet. They display results from a user’s search query that they have determined to be the most useful.

41. Search Engine Marketing (SEM) – All paid advertising tactics in digital marketing.

42. Search Engine Optimization (SEO) – The strategy of enhancing a website and online presence using various methods (content marketing, technical and code improvement, etc.) to show up in search engine result pages.

43. Search Engine Results Page (SERP) – The web pages that are shown when a user types a query into a search box on a search engine platform.

44. Sessions – A digital marketing term that measures all of the actions of a website visitor from when they land on the website until they leave. A session typically ends after 30 minutes of inactivity from the user, at which point a new session would begin for the same user. 

45. Strategies – The structured plan for marketing a business, typically using techniques like paid ads, content marketing, social media, etc. A well-defined strategy is the backbone of any successful marketing initiative.

46. Target Audience – The specific group of people a business is trying to market to. This audience matches the buyer persona created by a business as their ideal customer.

47. User Experience (UX) – All of the interactions a user has with a business, its services, products, website, etc. UX is often discussed in relation to the web design process, during which programmers strive to create the smoothest possible experience for website users.

person on their tablet shopping online

48. User Interface (UI) – How a user and digital device interact with one another. UI is another important element of web design as it plays a critical role in making the site accessible to all users.

49. Unique Visitors – The number of distinct visitors to a website in a certain time frame.

50. Web Design – The skill of creating, producing, and maintaining a website. Often, web design is aimed at the visual and aesthetic side of a website while web development refers more to the underlying foundation and architecture of the site.

Hopefully you have a better understanding of the digital marketing terms you wanted to learn about! Want to learn even more about marketing in the digital space? Check out our digital marketing services to get a better understanding of how this marketing tactic could help your business!

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