You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your e-commerce website is useful for a variety of reasons. From adding useful content to...Read More
You’ve probably heard of SEO (search engine optimization) before, but have you heard of local SEO? You can probably take an educated guess that local SEO is optimizing your website and general online presence to increase local traffic, visibility, and brand awareness. If you want people to come into your store, it’s important that the...Read More
So you started a business (or you’ve grown your business), and now you’re starting to think about reaching more people. You’ve heard that you need to show up in search engines on the first page, but when you google your business name, you aren’t there (or maybe you’re lower on the first page of results...Read More
Some people think blog writing is as simple as coming up with a topic and reaching your word count. There’s actually a lot more to writing a blog. A successful blog post for e-commerce should have several key elements. We’re going to break those down for you, and provide you with the steps you can...Read More
You’ve probably heard of alt text, but what is it exactly? Alt text is the abbreviated form of alternate text and additionally can be called alt tags, alt descriptions, or alt attributes. It is a description of a photo coded into the HTML for web accessibility and to help with SEO rankings. You may not...Read More
Although people sometimes use the terms “SEM” and “SEO” interchangeably, they are two wildly different strategies used in digital marketing. We want to explain how they are similar and how they are different so you can decide which one, if not both, would work the best for your business. Keep reading to find out more...Read More
You may be thinking, “Does blogging help with SEO?” The short answer is yes! There are several factors that help your SEO ranking that come from having a blog on your website. However, just having a blog won’t raise your rankings. There are strategies that go into writing blog posts that will help your SEO...Read More
You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search Engine Optimization) includes many factors you control on your website in order to bring in traffic through search engines. These engines crawl through your website to see how easy the content is...Read More
If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what goes into a content marketing strategy, though. To help you decide what kind of content marketing is right for you, it’s important we define what content is, what content marketing is, and...Read More
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