Category

Marketing
person searching online on their laptop
Maybe you’re new to the marketing world, or you’re a small business owner trying to advertise, but either way, you’re wondering what in the world PPC is. Understanding this marketing tactic and how it works is crucial as a business owner, and that’s why we’re sharing what the acronym stands for and why it’s beneficial...
Read More
someone using their laptop to check their email
In the fast-paced digital space, small businesses often find themselves struggling to keep up with the big players. With limited budgets and resources, it can be challenging to compete on the same level. However, small business owners can level the playing field by taking advantage of a marketing tactic that’s proven time and again to...
Read More
person pointing at a computer screen that is open to google analytics
You want to get your brand out there so more people will purchase your products. A great way to do that is to run pay-per-click ads, specifically on Google. It’s the most popular search engine, and you probably see targeted ads when you use Google, whether you realize it or not. That’s why it’s a...
Read More
marketing experts discussing client work
Starting an e-commerce business (or taking your brick-and-mortar business online) is an exciting venture! It doesn’t come without worries, though, and one of the top ones is probably failing as a small business. According to the Chamber of Commerce, about 21.9% of small businesses fail in the first year. To set yourself up for success...
Read More
clothing store owner advertising her small business
In order to thrive, every small business needs customers. But customers won’t know your business exists if you don’t put it out there. That’s where promotions and marketing come in! While you know you need to be advertising your small business, you may not know where to start. Fortunately, there are several avenues you can...
Read More
laptop and tablet open to website preparing for migration
As your business grows and evolves, it may be necessary for your website to change too. You might need scalability for your growth, or perhaps you want certain integrations your current domain doesn’t offer. These scenarios are when you should consider migrating your website. We’re going to tell you what website migration is and why...
Read More
woman shopping on a jewelry ecommerce website that just released a product drop
Product drops can be a successful part of any company’s marketing strategy. While some industries like fashion and footwear are impacted more than others by this type of marketing, this strategy can be used by virtually any niche. Product drops focus on generating hype, increasing brand awareness, and creating scarcity with inventory levels rather than...
Read More
woman holding wallet getting credit card out because she built trust through ecommerce content marketing
As an ecommerce business owner, you want to make sales. That means you need to have an understanding of who your customer is and what they want. But you also need their trust. Almost 70% of consumers won’t purchase from a brand unless they trust them. That’s why it’s essential to start building a relationship...
Read More
person searching online on their laptop
If you’re new to the world of digital marketing, you probably have quite a bit to learn. Perhaps you’ve even heard some phrases or seen words that you don’t understand. Luckily we’ve created a huge list of digital marketing terms to help you out! Start learning about the big world of digital marketing now: 1....
Read More
phone screen with gmail logo displayed
Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
Read More
1 2