Are you a small business owner looking to invest in marketing efforts but not sure where to start? Digital marketing might be the answer. In today’s world, having an online presence is more important than ever. Potential customers are searching for products and services on the internet, and if your business doesn’t have a strong...Read More
Starting an email marketing campaign can be beneficial to your business in several ways! While you may know a little, a lot, or nothing at all, we’re sure there are some new words that will be added to your vocabulary. That’s why we want to share the most important email marketing terms you should know! ...Read More
Every business owner wants to grow. How else will your business be sustainable? You know that in order to gain more customers, you have to promote your business. That’s where marketing comes in. But are you able to take care of your day-to-day business needs and come up with an effective marketing strategy you can...Read More
Although people sometimes use the terms “SEM” and “SEO” interchangeably, they are two wildly different strategies used in digital marketing. We want to explain how they are similar and how they are different so you can decide which one, if not both, would work the best for your business. Keep reading to find out more...Read More
We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve probably heard the statistic that email marketing generates $38 for every $1 spent on average, but you may not know exactly how to go about developing an email list or developing the...Read More
As business owners and entrepreneurs, we know that dreaming big is part of the job description. Having a dream to chase is what leads us down this path and keeps us going when the road gets difficult to travel. But when it comes to setting marketing goals for the year, it’s time to trade those...Read More
The first email was sent in the 1970s, and ever since, email has become one of the most prominent platforms for marketers to communicate with their customers. In this guide, we’ll walk through the basics of email marketing to help you start developing highly converting email campaigns. What is Email Marketing? Email marketing can be...Read More
You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part of marketing your business and increasing your company visibility, loyalty, and, ultimately, revenue. In this article, you’ll learn the basics of brand consistency, how it can positively impact your business, and how...Read More
Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll explore the most common mistakes...Read More
If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what goes into a content marketing strategy, though. To help you decide what kind of content marketing is right for you, it’s important we define what content is, what content marketing is, and...Read More
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