team of people working on creating the perfect brand name for their business
As e-commerce and marketing become ever more advanced, brands’ names become the first point of interaction between potential customers and your products or services. Crafting the ideal brand name requires more than creative brainstorming—it takes an intimate knowledge of visions, identities, and actualization art forms that helps us formulate influential brand names for customers to...
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graphic designer's desk covered in sticky notes with design program open on desktop computer
Your brand is the identity of your company. It’s how to set yourself apart from competitors and how potential customers recognize your business. To build a memorable brand, you need consistency within your business, from the quality of service you provide to visual aspects (e.g. packaging, merch, and more). So how do you ensure branding...
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person sitting at computer researching brand consistency
You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part of marketing your business and increasing your company visibility, loyalty, and, ultimately, revenue. In this article, you’ll learn the basics of brand consistency, how it can positively impact your business, and how...
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