As an ecommerce business owner, you want to make sales. That means you need to have an understanding of who your customer is and what they want. But you also need their trust.
Almost 70% of consumers won’t purchase from a brand unless they trust them. That’s why it’s essential to start building a relationship with your target audience through ecommerce content marketing.
What is Content Marketing?
Content marketing is the process of creating and sharing online materials that establish who you are as a company. While this type of marketing can be used to boost conversions, its sole purpose is to attract, engage, and retain an audience. Sharing content through blogs, social media posts, videos, etc. are fantastic avenues for fostering a relationship with your audience.
Building Trust With Customers
It takes time and hard work to become an authority in your niche and trusted by your target audience. But the payoff is worth it. Here are some of the best ways to build relationships and become known as a trustworthy brand:
Answer Their Questions
One of the best ways to establish yourself as an authority in your niche and build trust in your audience at the same time is to answer their questions. You know your customers’ pain points and information they need better than anyone, which makes you the perfect company to give them what they’re looking for.
A fantastic way to answer customers’ questions through ecommerce content marketing is writing content for search intent. Your customers are looking for answers, and with SEO and content strategy, you can answer their questions and position yourself as an authority.
A simple way to gain trust of new customers is to showcase the trust of your current ones. Consumers are more likely to purchase from brands when other people share their experience buying from you. You can share customer testimonials on social media or set reviews to show on various pages of your website.
If you’re just getting started with your business and looking to implement an ecommerce content marketing strategy, don’t think you won’t be able to take advantage of reviews to establish trust. Reach out to friends, family, or other loyal customers and ask them for a quote. Offer incentives to new customers to leave reviews.
Partner With Other Brands
Another great way to establish trust with your target audience is to collaborate with another authoritative brand. If you can work with a company that has similar values and customers that trust them, it is possible for some of that trust to be transferred to you. You can come together to make collaborative content, or even go as far as create a new product together!
Engage With Your Audience
An essential tip for building trust with your target audience is to engage with them. It can be as simple as liking their comments on a social media post or replying to them on a Google review. People want to be seen, especially by their favorite brands, so interacting with your audience will build that bond.
Everyone wants to genuinely connect, especially in the digital age where many people aren’t face to face. When you create authentic content that embodies your brand’s values and shows people who you truly are, they buy into what you’re selling. Your customers will feel like they know you personally, and they’ll come back for your honesty.
Although it takes time and work, using ecommerce content marketing is the best way to build trust in your brand. With a dedicated strategy and consistency, you can become an authority and trusted company, as well as boost your sales! Not sure where to start with a marketing plan? Reach out to our content marketing experts to learn how we can help you start reaching the audience you want!