We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve probably heard the statistic that email marketing generates $38 for every $1 spent on average, but you may not know exactly how to go about developing an email list or developing the list you already have.
If you haven’t started building an email list for your busines,s there’s no better time than the present to start! Here are 3 methods you can use on your e-commerce website to grow your email list:
1. Include a sign-up form on your website
The most basic way to start collecting email addresses for your list is to include a sign-up form on your website. This method is non-negotiable if you want to grow your email list. This form is typically found in your website’s footer and offers interested users an opportunity to submit their email address to your list.
BONUS: You can also use your contact form and even your checkout to passively build your email list! In both of these spaces where email addresses and contact information are already required, you can easily add a “Sign me up to receive emails” checkbox to encourage additional sign-ups.
2. Develop a lead generation freebie, resource, or download
One of the most common ways to build your email list is by offering users a free download in exchange for their email address. This is commonly referred to as a “lead magnet.” Lead magnets are typically some sort of longform content (a course, e-book, white paper, workbook, etc.) that will be of interest to your audience.
Not only will offering a lead magnet help you increase your subscriber count, it’s also a great way to share your expertise, position yourself (or your company) as a trusted authority, and provide value by helping your customers solve a problem or achieve a quick win. Best of all, lead magnets give your customers a taste of the products or services you offer and can help move them toward a buying decision.
3. Offer an emailed discount
Who doesn’t love a good discount? Offering discounts to your customers in exchange for their email address is an incredible way to build your email list and provide value to your customers at the same time.
There are a variety of options when it comes to the timing of the discount offer. The two most popular choices are offering a discount immediately when a user enters your site or as they are preparing to leave your site, often referred to as “exit intent.”
In both cases, the customer exchanges their email address for the promised discount but the two serve very different purposes. An immediate pop-up is intended solely as a method to build your email list. An exit intent pop-up, on the other hand, is intended to offer a discount that might entice them to complete their purchase rather than leaving your site.
No matter which strategy you choose, it’s important to invest time and resources into growing your email list. As your email list grows, you’ll have more opportunities to segment and target your audience to better serve your unique customer groups.
All of the list-building techniques mentioned here can be implemented without hassle and have the potential to create game changing growth for your business.
Need help growing your email list? Contact us today, and we’ll get started building your unique email marketing strategy.