If you want to increase revenue, you need to increase traffic to your website. The more people that visit your site, the more potential customers you have.
When a visitor to your website completes a desired goal, this is known as conversion. Types of conversion include online sales, leads, email signups, and form completions.
Average order value is the average amount of money a customer spends when making a purchase on your website. Knowing and increasing your AOV is a useful way to evaluate your marketing efforts and improve the long-term value of individual customers.
Customers are important to your business, and by increasing customer lifetime value, you can boost their value to you through your entire relationship with them.