Category

E-commerce
As we talk with people about setting up a new site or migrating to a new one, we often hear, “Why Shopify?” And it’s a completely valid question. You’re investing your time, energy, and hard-earned money into your budding e-commerce business, and you want to know that you’re choosing the right platform.  When clients come...
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E-commerce financing is known by many names: POS financing, POS lending, pay over time financing, alternative financing, and more. Regardless of what you call it, this consumer credit option is offered as an e-commerce payment method during checkout. By offering financing on your online store, you’re removing a financial barrier that might keep customers from...
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Did you know that you have a 60-70% higher chance of success when selling to an existing customer as opposed to a 5-20% chance of selling to a new prospect? Capitalize on that customer loyalty and create an exceptional service experience for your customers by offering product subscriptions on your e-commerce site. Whether you’re interested...
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Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll explore the most common mistakes...
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Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
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The most important indicator of your e-commerce website’s performance is sales, right? Not exactly. As a business owner, it may seem like sales are king, and to an extent, you aren’t wrong. However, measuring e-commerce performance goes so far beyond your sales numbers, because every aspect of your business affects your overall performance. Tracking and...
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You may have heard you should have a blog on your e-commerce website. Then, you may have asked yourself, “Should I start a blog? What is a blog used for?” It may not seem obvious, but having a blog on your website is useful for a variety of reasons. Keep reading to find out how...
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If you’ve learned anything as a business owner during the COVID-19 pandemic, it’s the importance of having online sales channels. So many business owners have been left scrambling to get their products online to keep sales rolling even when customers couldn’t visit their stores. E-commerce platforms have become vitally important to the success of businesses...
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