By

Jessica
We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve probably heard the statistic that email marketing generates $38 for every $1 spent on average, but you may not know exactly how to go about developing an email list or developing the...
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You may be thinking, “Does blogging help with SEO?” The short answer is yes! There are several factors that help your SEO ranking that come from having a blog on your website. However, just having a blog won’t raise your rankings. There are strategies that go into writing blog posts that will help your SEO...
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As business owners and entrepreneurs, we know that dreaming big is part of the job description. Having a dream to chase is what leads us down this path and keeps us going when the road gets difficult to travel. But when it comes to setting marketing goals for the year, it’s time to trade those...
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You may be wondering what an SEO audit is and why you would need to do one on your website. First, SEO (Search Engine Optimization) includes many factors you control on your website in order to bring in traffic through search engines. These engines crawl through your website to see how easy the content is...
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The first email was sent in the 1970s, and ever since, email has become one of the most prominent platforms for marketers to communicate with their customers. In this guide, we’ll walk through the basics of email marketing to help you start developing highly converting email campaigns. What is Email Marketing? Email marketing can be...
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You’ve likely heard the term “brand consistency” before, but you may not know exactly what it means. This concept is an important part of marketing your business and increasing your company visibility, loyalty, and, ultimately, revenue. In this article, you’ll learn the basics of brand consistency, how it can positively impact your business, and how...
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Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll explore the most common mistakes...
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If you run an e-commerce business, you have probably heard of content marketing. You may not necessarily know what it means or what goes into a content marketing strategy, though. To help you decide what kind of content marketing is right for you, it’s important we define what content is, what content marketing is, and...
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Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales with abandoned cart email campaigns....
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The most important indicator of your e-commerce website’s performance is sales, right? Not exactly. As a business owner, it may seem like sales are king, and to an extent, you aren’t wrong. However, measuring e-commerce performance goes so far beyond your sales numbers, because every aspect of your business affects your overall performance. Tracking and...
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