The Daybreak Blog

Your source for e-commerce insights, digital marketing tips, and more
  • Is Shopify Right for Your E-Commerce Business?

    As we talk with people about setting up a new site or migrating to a new one, we often hear, “Why Shopify?” And it’s a completely valid question. You’re investing your time, energy, and hard-earned money into your budding e-commerce business, and you want to know that you’re choosing the...
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  • Why You Should Offer Financing as an E-Commerce Payment Method

    E-commerce financing is known by many names: POS financing, POS lending, pay over time financing, alternative financing, and more. Regardless of what you call it, this consumer credit option is offered as an e-commerce payment method during checkout. By offering financing on your online store, you’re removing a financial barrier...
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  • Should You Offer Subscriptions on Your E-Commerce Site?

    Did you know that you have a 60-70% higher chance of success when selling to an existing customer as opposed to a 5-20% chance of selling to a new prospect? Capitalize on that customer loyalty and create an exceptional service experience for your customers by offering product subscriptions on your...
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  • Why E-commerce Businesses Fail (And How to Avoid Their Mistakes)

    Starting an e-commerce business (or taking your brick-and-mortar business online) can be a daunting task, especially if you’re new to this business model. The first step to ensuring your e-commerce business is successful is recognizing some of the most common mistakes that can undermine your success. In this article, we’ll...
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  • How to Recover Sales with Abandoned Cart Emails

    Shopping cart abandonment is a common problem experienced by every e-commerce site in existence. Millions of dollars of potential revenue are lost every year because customers don’t complete their purchases. However, with the right tools and strategies in place, you can make a difference for your business and recover sales...
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Is Shopify Right for Your E-Commerce Business?

As we talk with people about setting up a new site or migrating to a new one, we often hear, “Why Shopify?” And...
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What is Alt Text?

You’ve probably heard of alt text, but what is it exactly? Alt text is the abbreviated form of alternate text and additionally can...
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How to Create a Blog Strategy

So you’ve heard having a blog on your e-commerce website can help you reach more people and turn them into potential customers. But...
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What Are Brand Guidelines?

Your brand is the identity of your company. It’s how to set yourself apart from competitors and how potential customers recognize your business....
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Why You Should Offer Financing as an E-Commerce Payment Method

E-commerce financing is known by many names: POS financing, POS lending, pay over time financing, alternative financing, and more. Regardless of what you...
Read More

Should You Offer Subscriptions on Your E-Commerce Site?

Did you know that you have a 60-70% higher chance of success when selling to an existing customer as opposed to a 5-20%...
Read More

SEM vs. SEO: Which Approach is Best for Your Business?

Although people sometimes use the terms “SEM” and “SEO” interchangeably, they are two wildly different strategies used in digital marketing. We want to...
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3 Simple Ways to Grow Your Email List

We all know that email marketing is an effective way to communicate with your customers and keep them engaged with your business. You’ve...
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How to Improve SEO with a Blog

You may be thinking, “Does blogging help with SEO?” The short answer is yes! There are several factors that help your SEO ranking...
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